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1 Development Background
1–1 Development Objectives
The original IXY DIGITAL first put on sale in May 2000 has evolved through the IXY DIGITAL 200, released
in 2001, leading up to the present IXY DIGITAL 200a in 2002. Nevertheless, in the last year, our competitors
have been releasing cameras with similar (flat-front, compact, high-grade) concepts to the IXY DIGITAL
series, and 3-megapixel CCD models have also been appearing.
While the IXY DIGITAL series has been maintaining its popularity since it went on sale by incorporating
consistently superior “picture quality”, “functions” and “operability” to that of competitive models through
model changes, fans of the IXY have been clamoring for 3-megapixel CCD capability.
With this background in mind, the IXY DIGITAL 320, equipped with a 3-megapixel CCD and the newly
developed digital imaging processor “DIGIC (Digital Imaging Processor)”, will be added to the series. By also
further enhancing the movie features, we have produced a camera that will maintain our advantage over rival
models.
1–2 Product Concepts
The IXY DIGITAL 320 will have the same basic exterior appearance as the IXY DIGITAL 200a, with its
highly perfected finish; however, to differentiate it from the IXY DIGITAL 200a, the processing of external
parts and materials has been revised in order to generate more appeal for its higher picture quality as a result of
the 3-megapixel CCD and its improved movie functions.
Furthermore, “Direct Print” support, a basic concept of Canon’s digital cameras, provides an environment in
which high-picture-quality prints can be obtained easily by combining the camera with a CP-100/10 card photo
printer or an Exif 2.2 compatible Bubble Jet printer (BJ 895PD/BJ 535PD).
+IXY DIGITAL 200a
“May, 2002”
IXY DIGITAL 320
“ October, 2002”
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Higher Image Quality
3M-pixel CCD
DIGIC
(Digital Imaging Processor)
High quality VGA size movie
Higher Features
Continuous movie recording
9-point AiAF