1 Development Background

1–1 Development Objectives

The original IXY DIGITAL first put on sale in May 2000 has evolved through the IXY DIGITAL 200, released in 2001, leading up to the present IXY DIGITAL 200a in 2002. Nevertheless, in the last year, our competitors have been releasing cameras with similar (flat-front, compact, high-grade) concepts to the IXY DIGITAL series, and 3-megapixel CCD models have also been appearing.

While the IXY DIGITAL series has been maintaining its popularity since it went on sale by incorporating consistently superior “picture quality”, “functions” and “operability” to that of competitive models through model changes, fans of the IXY have been clamoring for 3-megapixel CCD capability.

With this background in mind, the IXY DIGITAL 320, equipped with a 3-megapixel CCD and the newly developed digital imaging processor “DIGIC (Digital Imaging Processor)”, will be added to the series. By also further enhancing the movie features, we have produced a camera that will maintain our advantage over rival models.

IXY DIGITAL 200a “May, 2002”

+

Stylish

&

Convenient

Higher Image Quality

 

3M-pixel CCD

IXY DIGITAL 320

DIGIC

“ October, 2002”

(Digital Imaging Processor)

 

High quality VGA size movie

Î

 

 

Higher Features

 

Continuous movie recording

 

9-point AiAF

 

 

 

1–2 Product Concepts

The IXY DIGITAL 320 will have the same basic exterior appearance as the IXY DIGITAL 200a, with its highly perfected finish; however, to differentiate it from the IXY DIGITAL 200a, the processing of external parts and materials has been revised in order to generate more appeal for its higher picture quality as a result of the 3-megapixel CCD and its improved movie functions.

Furthermore, “Direct Print” support, a basic concept of Canon’s digital cameras, provides an environment in which high-picture-quality prints can be obtained easily by combining the camera with a CP-100/10 card photo printer or an Exif 2.2 compatible Bubble Jet printer (BJ 895PD/BJ 535PD).

1-1

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Canon S230 manual Development Objectives, Product Concepts