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3. Choose the Subscriber Segment from the drop-down list.
The Subscriber Segment is the target audience for the campaign. The list contains all
of the subscriber segments that are currently defined. See“Creating a Subscriber
Segment” on page 195 for more information.
Only subscribers who selected the option of “Notify me for update or promotions”
through the subscriber portal are included in asubscriber segment.
4. Select a triggering event and activate a campaign.
a. Choose the event that triggers the sending of the campaign message (for
event-driven campaigns only).
b. Select the Activate Campaign check box to make the campaign available when
it is submitted (for event-driven or promotional campaigns).
5. Click Next to specify the campaign message.
▼Specifying a Campaign Message
The Specify the Campaign Message page lets you specify the message that is sent to
subscribers and the template that is used for the message.
Tospecify a campaign message, follow these steps: