Creating a Campaign | Sun Microsystems 5 guide

▼Creating a Campaign

The Content Download Server provides a wizard to help you define a marketing campaign. The wizard leads you through the steps of specifying the campaign type, the target audience, the marketing message, content and pricing details, and scheduling and duration.

To start the Campaign Wizard, follow these steps:

1.Click Campaigns on the Vending Manager administration console’s main menu.

2.Click New on the Campaign List header.

The first page of the Campaign wizard is displayed.

▼Specifying a Campaign Type

1.In the first page of the wizard, click the radio button to select one of these campaign types:

■Event-Driven Campaign - An event-driven campaign is initiated when a subscriber performs an action that triggers an event. The system responds by sending the promotion to the subscriber. The actions that trigger the event include subscriber registration, content purchase, content download, and content refund.

■Outbound Campaign - An outbound campaign is typically proactive and is sent to a targeted segment of subscribers.

■Promotional Campaign - A promotion is a passive campaign that can be viewed by the subscriber on the desktop portal. When the subscriber logs in, the system compares the subscriber’s profile to the list of promotions and determines whether there is a match between the subscriber and a promotion.

2. Click Next to specify campaign options and target audience.

Chapter 3 Vending Manager 185

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Sun Microsystems 5 manual Creating a Campaign, Specifying a Campaign Type

Contents

Content Delivery Server Administration Guide Page Contents Catalog Manager Contents Vi Administrator Guide 2005Q4 Contents Vending Manager 129 Administrator Tasks Contents Administrator Guide 2005Q4 Contents Content Pricing 241 Pricing Scenarios Glossary Index Device Capabilities Tables Nokia 6310i Device Specifications 238 Before You Read This Document How This Document Is Organized Typographic Conventions Related Documentation Accessing Sun Documentation Online Sun Welcomes Your Comments Sun Java System Content Delivery Server Introduction Content Java Applications Ringtones Wallpapers Catalog Manager Catalog Manager Processes Automated Content Validation Content Management Device Management Account ManagementPlan Management Fulfillment Manager Vending Manager Administrator Guide 2005Q4 Vending Manager Processes Administration Consoles Browser RequirementsReporting Accessing the Administration Consoles Logging in to the Catalog ManagerStart the Catalog Manager Enter your administrator name and password Click Log Logging in to the Vending Manager Managing Content Catalog Manager Managing Content Categories Viewing CategoriesClick the Categories tab Click a category to view its subcategories Adding a Category Click Add New Category Editing a Category Enter a name and short description of the categoryClick Add Category Deleting a Category Click OK to close the confirmation Managing Content Types Content Submissions Content Protection CDS OMA DRM Inapplicable Content Using CDS DRM Agents and CDS OMA Forward Lock2CDS DRM Agents TitleDescription Using OMA DRM 3OMA DRM 1.0 Formats OMA DRM 1.0 and Non-Compliant Devices Mime Types for OMA DRM4Required Mime Types for OMA DRM Associating Content Types with DRMs 5DRM Options and Associated DRM Types and Content Types Pricing Content Enabling and Disabling a DRM 6Content Delivery Server Pricing Models 7DRM Options and Pricing Models OMA DRM Changing the Pricing of Content Pricing Options Disassociating Content From Pricing Options Viewing Supported Content Types and Mime Types Adding a Content Type Viewing Properties for a Supported Mime TypeClick OK to close the properties Enter the following information Editing a Content Type Click Done when finished Click OK to close the confirmationSelect a DRM Click Done when finished Creating a Pricing Option Enter a unique Option ID Enter a unique Pricing Option Name Editing a Pricing Option Click Done to complete the operation Change the following fields as needed Deleting a Content Type Disabling a Pricing OptionClick Done Click OK to close the Confirmation Registering a Mime Type Editing a Mime Type Click the Mime type that you want to edit Click EditMake the necessary changes Click Save Deleting a Mime Type Click OK to close the confirmation message Managing Submitted Content Viewing Submitted Content8Content Status Types To view submitted content by state, follow these steps Administrator Guide 2005Q4 Click Edition Updates Viewing Submitted EditionsClick the status that you want to view Removing an Edition Searching for Content Click Submit Changing the Status of Content 9Content Status Types Click GO Editing Content Select Edition UpdatesChanging the Status of Editions Click OK to confirm the status change Click Edit from the View Content Properties 10Content Delivery Server Pricing Models Managing Published Content Edit the content as needed, then click OK Viewing Published Content Removing Content Viewing Published Editions Copying or Moving Categories of Content Navigate to the item that you want to work withClick the title of the item Click the name of the edition that you want to view Click Copy/Move Content Select the categories you want to copy or move Select one or more destination categories Confirm or cancel the operation Click Copy or Move Administrator Guide 2005Q4 Copying or Moving Content Items Administrator Guide 2005Q4 Select one or more destination categories Setting Custom Prices for Published Content Creating Custom Prices for Content per Category Administrator Guide 2005Q4 Managing Devices Change the purchase price in one of the following ways Managing Device Libraries Viewing Device Libraries Viewing Properties for a Specific Device LibraryClick the library name Adding a Device Library Click New Library Click Next Editing a Device Library Managing Content Descriptor Templates Deleting a Device LibraryMake the necessary changes Click OK to display the library properties 11Content Attributes for Content Descriptor Templates Code Example 2-1Sample Content Descriptor Template Viewing Content Descriptor Templates Adding a Content Descriptor Template Editing a Content Descriptor Template Managing Device DefinitionsViewing Devices Click OK to display the template properties Administrator Guide 2005Q4 Adding a Device On the Device Management page, click New Device Specify the following fields Click Create New Device Specifying Device Capabilities Click Modify This Device Activating New or Quarantined Devices Mapping Mime Types to a Device Catalog Manager Select the Mime types that this device supports Setting a Compatible Device Whether the Mime type selected supports MMS Click OK Adding Supported Devices to Existing Content Editing a DeviceClick OK to save your changes Click OK in the confirmation Click OK again to confirm your selections Setting the Default Device Deleting a Device Importing DevicesClick OK again to close the confirmation Exporting Devices Managing Server LocalesAdding a New Locale Click Import Click Create to add the locale Click Update Managing AccountsChanging a Locale Deleting a Locale Viewing Accounts From the Catalog Manager, click Accounts in the main menu12Account Types Click Developers or Administrators 13Search and Display Operations Managing Vending Manager Accounts Viewing Vending Manager AccountsAdding a Vending Manager Account Click an account name Account Password Enter a password Enter the required information Editing a Vending Manager Account Deleting a Vending Manager Account Modify the fields as required, then click OK Managing Developer Accounts Viewing Developer AccountsAdding a Developer Account Click OK to add the Developer account Editing a Developer Account Click OK again to close the confirmation message Managing Catalog Manager Administrator Accounts Viewing Catalog Manager Administrator AccountsDeleting a Developer Account Click OK to close the information message Adding a Catalog Manager Administrator Account Editing a Catalog Manager Administrator Account Deleting a Catalog Manager Administrator AccountClick OK to add the Administrator account Modify the fields as required Managing Plans Managing Vending PlansViewing Vending Plans From the Catalog Manager, click Plans in the main menu bar Adding a Vending Plan Click a Vending plan name to view the properties of the plan Editing a Vending Plan To edit a Vending plan, follow these steps Viewing Vending Plan Members Adding a Member to a Vending PlanClick the Members tab Setting the Default Vending Plan Removing a Member from a Vending PlanClick Add Deleting a Vending Plan Click OK to confirm the deletion Managing Developer Plans Viewing Profiles Adding a Profile Click a profile nameClick New Profile Provide the information requested Editing a Profile Click Finish Deleting a Profile Viewing Developer Plans Adding a Developer PlanClick New Developer Plan Editing a Developer Plan Select Developer Plans from the drop-down list Viewing Developer Licensees Change the information as required, then click OK Adding a Developer Licensee to a Developer Plan Click Add Licensees Setting the Default Developer Plan Click Set DefaultRemoving a Developer Licensee from a Developer Plan Deleting a Developer Plan 15Background Job Indicators Getting Background Job Status Getting Job Status Click on the Background Jobs notice in the main menu bar Examining Job Details Clearing a Failed Job Vending Manager Administrator Tasks Managing CategoriesAdding a Category From the Stocked Content tab, click Manage Categories If you want to create a main category, go to StepEnter a name and description of the category Editing a Category Deleting a Category Managing Catalog Content Vending Manager 1Content Status Symbols Searching for Published Content Viewing the Properties of Published ContentEnter the search term in the Search field Administrator Guide 2005Q4 Viewing Editions of Published Content Navigate to the item with which you want to work Administrator Guide 2005Q4 Setting Stocking Options When you are done viewing the Edition Properties, click OK Stocking Content Manually Click Auto-stocking On Click OK to save your changes Click the title of the content that you want to stock Click Stock ContentStock Content page, specify the following options Click View by Title Stocking Multiple Content Items Click OK Click OK to close the Confirmation Stock Content page is displayed Select the categories that you want to stock Specify the content status and the External Content ID Click Stock Click Done Viewing Stocking Jobs Clearing the Stocking Jobs list Stopping a Stocking Job Checking the Status of a Stocking Job Updating the Catalog for Stocked Content Pricing for Content for a Locale Setting Local Pricing Administrator Guide 2005Q4 Price Update Notification Changing the Price of Individual Content ItemsClick Apply Click Done to enact the change Managing Stocked Content Viewing Stocked ContentSearching for Stocked Content Changing the Status of Stocked Content Unstocking Content Click OK to confirm you want to unstock the content listed Editing Stocked Content Administrator Guide 2005Q4 Editing External Content IDs Updating Stocked Content Click Submit to submit your changes Copying or Moving Categories of Content Select the categories you want to copy or move Select one or more destination categories Confirm or cancel the operation Copying or Moving Content Items Administrator Guide 2005Q4 Select one or more destination categories Customizing Prices for Stocked Content Vending Manager Administrator Guide 2005Q4 Managing Bundles Bundle Pricing Creating a Bundle Click Create Bundle Specify the following information General Information External Content ID Bundle PriceCategories Catalog Description Viewing Bundle Information Administrator Guide 2005Q4 Deleting a Bundle Changing the Status of a Bundle Managing Testing Content Click on the desired content to see its propertiesEditing a Bundle Stocking Testing Content Creating Customized Marketing Campaigns Creating a Campaign Specifying a Campaign TypeClick Next to specify campaign options and target audience Specifying Campaign Options and Target Audience Enter the name of the campaign and a descriptionEnter the Campaign Coupon Specifying a Campaign Message Choose the Subscriber Segment from the drop-down list Specifying Content for the Campaign Enter the subject of the advertisement Specifying Campaign Pricing Characteristics Click Next to proceed Specifying Campaign Scheduling Click Done to complete the campaign definition Viewing Campaign Details Administrator Guide 2005Q4 Testing a Campaign Editing a CampaignClick Done on the last page of the wizard Working with Subscriber Segments Displaying Subscriber Segments Creating a Subscriber SegmentOpen the Subscriber Segments Click New Specify the following information Working with Campaign Templates Editing a Subscriber SegmentDisplaying Available Campaign Templates Creating a Campaign Template 2Properties Available for Notification Templates Campaign ID For MIDlets and iAppli applications only Managing Vending Manager Administrator Accounts Viewing Vending Manager Administrator AccountsEditing a Campaign Template Open the Campaign Templates Adding a Vending Manager Administrator Account Click Add New Administrator Click OK Click OK again to close the Confirmation Editing a Vending Manager Administrator Account Click an administrator name Deleting a Vending Manager Administrator Account Customer Care Agent TasksModify the information as required Click OK Viewing Stocked Content Setting the Display of Stocked Content for Subscribers Viewing the Properties of Stocked Content Navigate to the item that you want to examine Viewing Editions of Stocked Content Managing Subscriber Accounts Viewing Subscriber Accounts Adding a Subscriber AccountClick OK to return to the previous Click Add New Subscriber Editing a Subscriber Account Click OK to close the Information Viewing a Subscriber ’s Download History Managing Subscriber Licenses Extending Trial Usage Click OK to save your change Issuing a Refund Deleting a Subscriber Account Managing Subscriber Plans Viewing Subscriber PlansClick the plan name Adding a Subscriber Plan Click New Subscriber Plan Editing a Subscriber Plan Viewing Subscriber Plan Members Adding Members to a Subscriber Plan Click the plan whose list of members you want to seeClick Members Click Add New Member Setting a Default Plan for New Subscribers Removing Members from a Subscriber Plan Deleting a Subscriber Plan Check the plan you require, then click OK Editing Your Administrator Account Viewing ReportsClick the My Account tab Click Edit Administrator Guide 2005Q4 Choosing MMS as the Content Delivery System Sending MMS MessagesDisplaying MMS Messages Creating an MMS Message Enter a name for the message and the message text Select one or more device types in the table Enter the path or browse for the media file Click LoadOoptionalClick Preview to preview the media file Editing an MMS Message Click Save to save the MMS message to the server Testing an MMS Message Testing a New MMS Message Testing an Existing MMS Message Deleting an MMS MessageOpen the MMS Messages Using the MMS Test Log Click Delete Click OK to close the confirmation dialog box Administrator Guide 2005Q4 Descriptions of the Capabilities System Capabilities Content Delivery Server-Specific Capabilities Table A-2Content Delivery Server-Specific CapabilitiesMandatory Capabilities Table A-1Mandatory Capabilities Browser Capabilities User Interface and Software CapabilitiesTable A-3User Interface and Software Capabilities Specifying a Capability Value Device Specifications ListInteger Boolean Table A-4Nokia 6310i Device Specifications Nokia Table A-5Device Specifications for a User-Defined Device Table A-6Device Specifications for a User-Defined DeviceUser-Defined Devices Table A-6Device Specifications for a User-Defined Device Content Pricing Table B-1Associated DRMs, Content Types, and Pricing Models Disconnected Time Sensitive Pricing Scenarios Table B-2Initial Pricing Set for Items 1 Table B-3Resulting Pricing for Items 1 and 2 in ScenarioTable B-4Resulting Pricing for Items 1 and 2 in Scenario Table B-5Resulting Pricing for Items 1 and 2 in Scenario Table B-6Resulting Pricing for Items 1 and 2 in ScenarioTable B-7Resulting Pricing for Items 1 and 2 in Scenario Table B-8Resulting Pricing for Items 1 and 2 in Scenario Administrator Glossary Content Delivery Server-Specific Content Descriptor Mandatory Record Management User Interface Glossary Administration Guide 2005Q4 Index AutoCreate.newDevice property Index Administration Guide 2005Q4 CDS DRM Administration Guide 2005Q4 Index Submitted content Denied Index Administration Guide 2005Q4