188 Administrator Guide • 2005Q4
1. Enter the subject of the advertisement.
This string is also used as the subject line for advertisements sent as email.
Note that though you can enter as much text you like in the Subject and Textfields,
a character limit might apply when sending the message depending on the template
that might be applied to it (for example, SMS).
2. Enter any message that you want included in the advertisement in the text field.
Youcan leave this blank if you do not want to include a message.
When creatingthe message, note that a content purchased event is generated for free
content as well as purchased content. That is, the notification message is sent
whether the subscriber purchases content or obtains it for free.
3. Choose a template from the drop-down list if you want the message to be inserted
into an existing template.
Youmust specify how you want the notification sent. Select one or both of the
following means of transmission:
■An email message
■A wireless text message
4. Click Next to specify the content items that are offered with this campaign.
▼Specifying Content for the Campaign
The Campaign Content page lets you choose the content items that is a part of the
campaign. The page uses a tree structure to display a list of all of the available
categories.