186 Administrator Guide • 2005Q4
▼Specifying Campaign Options and Target Audience
The Campaign Options page lets you define the name and description of the
campaign, and the market segment that receives it. Youcan also assign a coupon to
the campaign. If you are creating an event-driven campaign, you can define the
event that triggers the campaign.
Complete the fields in the Campaign Options page. An asterisk (*) beside a field
indicates the field is required.
1. Enter the name of the campaign and a description.
The name of the campaign must be unique to all other campaigns.
2. Enter the Campaign Coupon.
A coupon is an attribute of a campaign. This field identifiesany coupons associated
with the campaign. A subscriber can redeem a coupon by entering it when viewing
content. In most cases, entering a coupon activates the campaign as long as the
subscriber is part of the campaign’s segment.
Youcan enter a maximum of 32 characters, which can consist of characters and
numbers.