Lexmark 1200 manual Using color, Communicating in color

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Using color

Communicating in color

Your printer provides you with outstanding color printing technology for many business office uses, such as business charts, photographic images, or spot colors.

Color can give life to your printed material, adding excite- ment, realism, importance, clarity, or whatever feeling you want to convey. You can enhance your use of color by understanding how color printing works and how to use it most effectively.

This chapter provides information about selecting, using, and adjusting color for desktop printing.

Today’s fast-paced, competitive business and professional climate demands an accurate, concise way to communi- cate and exchange information. One of the most effective visual communication tools is color. By using color to con- vey information, you reduce the amount of verbal expla- nation needed to get your message across. Applications for communicating in color are endless. They include:

•Business internal and external documents

•Charts and graphs

•Promotional literature

•Presentation graphics

•Overhead transparencies

•Product manuals

•Sales brochures

•Scientific image printing

•Architectural drawings

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