Xerox 550, 560 manual 10Variable data printing jobs, VDP document formats

10Variable data printing jobs

Variable data printing jobs

Variable data printing (VDP) is a form of on-demand digital printing that produces customized or personalized documents targeted to a specific individual. Within a single document design, elements such as text, graphics, and images differ from one printed page to the next based on recipient information garnered from a database. These documents can include bills, targeted advertising, and direct mailings.

A VDP job is composed of booklets, which are personalized copies of a document. Each page in a booklet is constructed as a collection of individually RIPed elements that can differ from booklet to booklet, including text, graphics, images, and page backgrounds. These elements are self-contained graphical entities that may be line art, text, RIPed images, or a combination of these. There are two types of elements in VDP jobs:

●Unique elements, which are used only once for a specific individual or purpose. An individual's name is an example of a unique element.

●Reusable VDP elements, which can be used more than once in different pages, or booklets within the same job. A company logo is an example of a reusable element.

Note: The VDP Management tool enables you to share and reuse VDP elements between jobs. The VDP Management tool is available only with the Professional Power Kit.

VDP document formats

The CX print server can process VDP jobs that are in one of the following file formats:

●Variable Print Specification (VPS)

●Personalized Print Markup Language (PPML)

●Variable Data Exchange (VDX)

●PostScript PDF

●Xerox Variable data Intelligent Postscript Printware (VIPP)

Variable data printing (VDP) jobs are created using VDP authoring programs that support Variable Print Specification formats. Most VDP authoring programs can convert VDP files to conventional PostScript files, which can also be processed by the CX print