Feature and Planning Review

Planning Your Fax Response Service

The Fax Response Service gives you the ability to set up a database of fax information that you ordinarily mail to people who make inquiries. With Fax Response, the interested parties can call your company and retrieve fax information via an interactive voice prompt/touch tone interface. These callers can receive the fax information on the same call or can specify a fax number for delivery.

While FAX Attendant delivers your information, it also gathers valuable information. For example, you can set FAX Attendant to record the telephone numbers of the people who call your Fax Response service. These telephone numbers are valuable for sales lead follow-ups.

Callers can do the following things once they access Fax Response:

Retrieve fax information on desired products

Listen to voice announcements

Transfer to a specified extension

Speak to an operator

Fax Response offers the following benefits:

Enables you to get specific information to customers almost immediately. This reduction in time allows you to give customers information before the competition.

Enables you to obtain the phone number and fax number of each person who requests information. Fax Response even groups the telephone numbers of the callers with the product or service on which they have inquired. Your sales force can use this information to build up its customer database.

Allows you to keep track of the number of requests each product elicits. You can see what products are generating interest, and which ones are not.

Can also be used as your company’s automated attendant.

Setting up the Fax Response service requires extensive planning. To set up a Fax Response service, you must:

Create a main menu that callers will hear when they first reach the Fax Response service

Create menus wherever necessary

Create a spoken script for each menu

Enter the fax information that will comprise the Fax Response database

Create coversheet art and load the coversheet

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AT&T 2.1.1 manual Planning Your Fax Response Service