Blocking Internet advertisements

Many Web sites are using more aggressive techniques to draw attention to the ads on their pages. Some have begun using larger, more prominent ads, while others rely on ad windows that appear when you enter or leave the site. Along with increasing the amount of time that it takes to display Web pages, some ads contain offensive content, cause software conflicts, or use HTML tricks to open additional browser windows.

Ad Blocking helps avoid these problems. When Ad Blocking is active,

Norton Personal Firewall transparently removes:

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Ad banners

Pop-up and pop-under ads

Macromedia Flash-based ads

How Ad Blocking works

Norton Personal Firewall detects and blocks ads based on two criteria: their dimensions and their locations.

Blocking by dimensions

Most online advertisers use one or more standard sizes for their ads. Norton Personal Firewall now includes the ability to block images, Flash animations, and other HTML elements that have the same dimensions as these common ad sizes.

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HP Norton Personal Firewall 2003 manual Blocking Internet advertisements, How Ad Blocking works, Blocking by dimensions