Xerox CX Variable data printing, Jobs, Variable Data Printing jobs, About VDP document formats

Models: CX

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Variable data printing

jobs

Variable Data Printing jobs

Variable Data Printing (VDP) is a form of on-demand digital printing that produces customized or personalized documents targeted to a specific individual. Within a single document design, elements such as text, graphics, and images are changed from one printed page to the next based on recipient information garnered from a database. These documents can include bills, targeted advertising, and direct mailings.

VDP jobs are composed of booklets, which are personalized copies of a document. A booklet can consist of one or several pages, but the entire document is targeted at a specific individual or address. For example, a booklet can be either a single-page gas bill or a multi-page personalized document.

Each page in the booklet is constructed as a collection of individually RIPed elements that may differ from booklet to booklet, including text, graphics, pictures and page backgrounds. These elements are self-contained graphical entities that may be line art, text, RIPed images, or a combination of these. There are two types of elements in VDP jobs:

Unique elements are used only once for a specific individual or purpose. An individual's name is an example of a unique element.

Reusable VDP elements can be used more than once in different pages, booklets, or jobs. A company logo is an example of a reusable element.

Pages are assembled from the pre-RIPed reusable elements and the RIPed unique elements just before printing. Then the job is printed in the same way as all other jobs.

About VDP document formats

VDP jobs are created using VDP authoring programs that support Variable Print Specification formats. Most VDP authoring programs can convert VDP files to conventional PostScript files, which can also be processed by the CX print server although less efficiently than Variable Print Specification files. Each authoring program creates VDP code that instructs the RIP where to place the VDP

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Xerox CX manual Variable data printing, Jobs, Variable Data Printing jobs, About VDP document formats