Business Advocate solution examples

Increasing revenue

Many contact centers are responsible for a significant amount of their company’s revenue, and most are seeking ways to increase that revenue. The following retail-based example shows one of the many ways that Business Advocate can help increase a contact center’s revenue.

This solution includes:

Predicted Wait Time (PWT)

Service Level Supervisor

Service Objective

Greatest Need as the call selection method

Universal Call Distribution-Least Occupied Agent (UCD-LOA) for agent selection This section includes the following topics:

Background information on page 60

Agent assignment on page 61

Agent selection on page 62

Call selection on page 62

Automated agent staffing on page 62

Overload thresholds and service objectives on page 62

Where administered? on page 63

Results on page 64

Measuring results on page 65

Background information

A catalog company that sells home furnishings and accessories is looking for ways to increase sales by taking full advantage of every selling opportunity and making the best use of their agent resources. The top agents are at a significantly higher pay rate than the new hires, so it is important to make sure that the most experienced agents help those customers who spend a lot and expect excellent service. The least experienced agents, on the other hand, take clearance orders from customers who typically spend the least. As a result of their sales data and past experience with customers, the company has identified most of their customers as one of four types. Platinum customers spend the most and are most likely to purchase add-on merchandise suggested by agents. Gold customers spend a fair amount, but typically purchase just the items they called to order. Silver customers are known for purchasing only merchandise that has been marked down for clearance. New and unknown customers form a fourth customer segment.

60 Avaya Business Advocate User Guide

February 2006

Page 60
Image 60
Avaya 3.1 manual Increasing revenue, Background information