Increasing revenue
Avaya Business Advocate User Guide February 2006 61
The goal is to focus each agent’s time as much as possible on a targeted set of customers.
Dedicating each agent to a customer segment will accomplish this goal, but it will also leave the
contact center vulnerable to maintaining good overall service levels if call volumes for any of the
customer segments are higher than expected. To solve this problem, each agent is assigned to
another customer segment when needed.
Agent assignment
Agents are grouped into four tiers, according to their abilities.
Tier 1 agents are the most proficient agents. They are top at sales and are particularly
effective at upselling. These agents serve the Platinum skill as their primary or “focus” skill.
They serve the Gold (R1) skill as reserve agents.
Tier 2 agents are good at selling standard merchandise, but are not as effective with add-on
sales. They are very effective at introducing new customers to the company’s catalog. They
serve the Gold and New/Unknown skills as their primary skills. These agents serve the
Platinum (R1) and Silver (R2) skills as reserve agents.
Tier 3 agents have nearly the same ability as Tier 2, but they should spend less time with
Platinum customers and more with Silver customers as the need arises. These agents serve
the Gold and New/Unknown skills as primary skills. They serve the Platinum (R2) and Silver
(R1) skills as reserve agents.
Tier 4 agents are less experienced and many are still in training. Their primary skill is Silver.
These agents serve the Gold (R2) and New/Unknown (R1) skills as reserve agents.
The following table shows the skill assignments that are described above. By making the less
optimal agent-customer pairings reserve skills, the time each agent spends in his focus or
primary skill is maximized. This results in revenue benefits and operational cost benefits for the
company.
Agent group Platinum Gold Silver New/unknown
Tier 1 Primary Reserve 1 Reserve 2
Tier 2 Reserve 1 Primary Reserve 2 Primary
Tier 3 Reserve 2 Primary Reserve 1 Primary
Tier 4 Reserve 2 Primary Reserve 1