Increasing revenue

The goal is to focus each agent’s time as much as possible on a targeted set of customers. Dedicating each agent to a customer segment will accomplish this goal, but it will also leave the contact center vulnerable to maintaining good overall service levels if call volumes for any of the customer segments are higher than expected. To solve this problem, each agent is assigned to another customer segment when needed.

Agent assignment

Agents are grouped into four tiers, according to their abilities.

Tier 1 agents are the most proficient agents. They are top at sales and are particularly effective at upselling. These agents serve the Platinum skill as their primary or “focus” skill. They serve the Gold (R1) skill as reserve agents.

Tier 2 agents are good at selling standard merchandise, but are not as effective with add-on sales. They are very effective at introducing new customers to the company’s catalog. They serve the Gold and New/Unknown skills as their primary skills. These agents serve the Platinum (R1) and Silver (R2) skills as reserve agents.

Tier 3 agents have nearly the same ability as Tier 2, but they should spend less time with Platinum customers and more with Silver customers as the need arises. These agents serve the Gold and New/Unknown skills as primary skills. They serve the Platinum (R2) and Silver (R1) skills as reserve agents.

Tier 4 agents are less experienced and many are still in training. Their primary skill is Silver. These agents serve the Gold (R2) and New/Unknown (R1) skills as reserve agents.

The following table shows the skill assignments that are described above. By making the less optimal agent-customer pairings reserve skills, the time each agent spends in his focus or primary skill is maximized. This results in revenue benefits and operational cost benefits for the company.

Agent group

Platinum

Gold

Silver

New/unknown

 

 

 

 

 

 

 

 

 

 

Tier 1

Primary

Reserve 1

 

Reserve 2

 

 

 

 

 

Tier 2

Reserve 1

Primary

Reserve 2

Primary

 

 

 

 

 

Tier 3

Reserve 2

Primary

Reserve 1

Primary

 

 

 

 

 

Tier 4

 

Reserve 2

Primary

Reserve 1

 

 

 

 

 

Avaya Business Advocate User Guide

February 2006 61

Page 61
Image 61
Avaya 3.1 manual Agent assignment, Agent group Platinum Gold Silver New/unknown