Trigger Happy
extraordinary worldwide success. Over six days in August 2000, the PokÉmon Yellow game sold a million copies across Europe. A survey of British teenagers found that they were more likely to recognize Pikachu, the cute yellow mascot of the PokÉmon franchise, than Tony Blair, the cute pink mascot of the British government. Worldwide, PokÉmon grossed $15 billion over the year, and Nintendo continued to manufacture 2,000 GameBoys every hour. With their crude, two- dimensional graphics, the PokÉmon games nonetheless managed to fascinate an enormous number of people in
away that any number of
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