Industry Applications
Any of DEFINITY ECS’s voice messaging products allow you to set up a voice mailbox for receiving comments from retailers. You can handle the information more elegantly by setting up an interactive survey using the CONVERSANT Voice Information system. For example, those calling a retailer’s feedback hotline might be presented with the following options:
■To comment on an order, press 1.
■To comment on a product, press 2.
After making one of these selections, the caller is given additional options, such as:
■Was your order delivered when promised?
■Was your order complete?
■Was your order undamaged?
The system can be set up to tabulate the data and generate reports, which could be invaluable to suppliers. You can set up similar surveys to provide a variety of market information for suppliers — giving them information about the effective- ness of an advertising campaign, for example.
